About AffirmiCare

Nearly 30 years of guiding Colorado families through aging with confidence.

Founded in 1997, AffirmiCare was built on a simple promise: to offer families expert guidance, compassionate home care, and clarity when senior care gets complex.

Our Story & Leadership

Led by expertise. Driven by deep empathy.

AffirmiCare is led by Paula Enrietto, Ph.D., alongside a dedicated team of experienced care managers — professionals who have spent decades navigating healthcare systems, memory care, and senior services. Because we combine Home Care and Care Management under one roof, families receive a seamless experience without dealing with multiple fragmented service providers or impersonal corporate agencies.

Our Core Values

What guides our team every single day.

Ph.D.-Led Excellence

Continuous learning, and evidence-based senior care strategies lead every care plan we write.

Holistic Advocacy

We look at the whole picture—medical, emotional, financial, and environmental—to champion your parent's best interests.

Confidence in Care™

Our commitment to quality, emergency responsiveness, and transparent communication ensures you never walk alone.

Deep Local Roots

Serving Metro Denver, Boulder, and Front Range communities since 1997 with trusted physician and community relationships.

Our Team

Meet the care managers and leaders behind AffirmiCare.

Our care managers bring decades of specialized experience in geriatrics, health care, and elder advocacy.