Our Management Team


Paula Enrietto, Ph.D.


Dr. Paula Enrietto began her career as an academic scientist during which time she carried out research in the field of oncology. However, most of her life was also spent as a caregiver for her large, close family. When her Mother became ill, Paula discovered the difficulty of long-distance caregiving and relocated to become an active caregiver on her journey toward the end of her life. This very personal family situation encouraged a career change and she brought her skills to the senior healthcare industry where she was Executive Director of the independent living communities at Balfour Senior Living in Louisville, CO. In both roles, she soon recognized the need for personalized, quality home care services.

To meet these needs, Dr. Enrietto acquired AffirmiCare, a company that provided quality services to individuals with cognitive and physical challenges for over 17 years. Under her leadership, the company continues to provide first class services to seniors, individuals with cognitive or physical disabilities, and those who care for them. Paula believes that education is key to “enhancing independence during life challenges” and is a committed educator and Client advocate.
Dr. Enrietto was President of the Louisville Senior Foundation which provides heat relief to seniors in Louisville, CO. Her passion for improving the well-being and health of all led her to be part of health teams delivering services in Rwanda, Nepal and Peru through the non-profit Centura Global Health Initiatives. She also served as Site Coordinator for the 9Health Fair in Louisville, CO a non-profit that provides low cost health screenings to the public.

Beth Palmer

Client Services Coordinator

Beth is a native of Colorado, and after 16 successful years working in a sales and marketing career, she decided to follow her heart towards a career working with seniors. Beth joins the AffirmiCare team with a strong commitment and the compassion to support seniors through the aging process. She continuously strives to maintain client dignity and sense of self. Beth enjoys reaching out to seniors and focuses on gaining their trust and respect. Before her career change, Beth completed two years at Regis University with an emphasis in Marketing. When not helping clients, Beth enjoys spending quality time with her family and their two puppies.

Jessica Toste


Jessica currently lives in Erie, Colorado with her husband and 4yr old daughter. Jessica was born and raised in Washington State and moved to Colorado in 2004. Over the past 17 years, Jessica has worked in various roles in the healthcare field. She developed a desire at a very young age to care for others and decided to pursue health care as a profession. She obtained her CNA while in high school at the age of 17, then took a break and went to art school at the Art Institute of Seattle. After moving to Colorado, Jessica went to Denver Career College and completed her Medical Assisting Degree. After earning her degree, she worked at Boulder Community Hospital and various doctor offices around the Boulder area. Jessica has strong skills in all aspects of the medical profession. In her free time, Jessica enjoys yoga, running, reading, traveling, cooking, baking and having a fun time with her family and friends. Go Broncos!

Lena Wenzel

Lena Wenzel

Media Coordinator

Lena Wenzel is a determined, passionate, and driven professional with a diverse background. She is an advocate in senior care for over 16 years delivering exceptional services and developing a role as a trusted bridge. She is cultivating these relationships through shared experiences and guiding others as a certified end-of-life doula, Alzheimer’s advocate, Hospice volunteer, meditation/wellness leader, and administrative support. This has led her to a deeper understanding of community needs and contribution.

During Peace Corps volunteer service in Morocco, her hands-on experience integrating into rural and urban areas enabled her to support and empower individuals and families internationally. Lena’s creative path as an artist has taken her on a journey into music, design, media, and photography, expressing her curiosity in people, humanity, and their unique stories.

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