Our Management Team

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Paula Enrietto, Ph.D.

CEO

Dr. Paula Enrietto began her career as an academic scientist during which time she carried out research in the field of oncology. However, most of her life was also spent as a caregiver for her large, close family. When her Mother became ill, Paula discovered the difficulty of long-distance caregiving and relocated to become an active caregiver on her journey toward the end of her life. This very personal family situation encouraged a career change and she brought her skills to the senior healthcare industry where she was Executive Director of the independent living communities at Balfour Senior Living in Louisville, CO. In both roles, she soon recognized the need for personalized, quality home care services.

To meet these needs, Dr. Enrietto acquired AffirmiCare, a company that provided quality services to individuals with cognitive and physical challenges for over 17 years. Under her leadership, the company continues to provide first class services to seniors, individuals with cognitive or physical disabilities, and those who care for them. Paula believes that education is key to “enhancing independence during life challenges” and is a committed educator and Client advocate.
Dr. Enrietto was President of the Louisville Senior Foundation which provides heat relief to seniors in Louisville, CO. Her passion for improving the well-being and health of all led her to be part of health teams delivering services in Rwanda, Nepal and Peru through the non-profit Centura Global Health Initiatives. She also served as Site Coordinator for the 9Health Fair in Louisville, CO a non-profit that provides low cost health screenings to the public.
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Beth Palmer

Client Services Coordinator

Beth is a native of Colorado, and after 16 successful years working in a sales and marketing career, she decided to follow her heart towards a career working with seniors. Beth joins the AffirmiCare team with a strong commitment and the compassion to support seniors through the aging process. She continuously strives to maintain client dignity and sense of self. Beth enjoys reaching out to seniors and focuses on gaining their trust and respect. Before her career change, Beth completed two years at Regis University with an emphasis in Marketing. When not helping clients, Beth enjoys spending quality time with her family and their two puppies.
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Jessica Toste

Scheduler

Jessica currently lives in Erie, Colorado with her husband and 4yr old daughter. Jessica was born and raised in Washington State and moved to Colorado in 2004. Over the past 17 years, Jessica has worked in various roles in the healthcare field. She developed a desire at a very young age to care for others and decided to pursue health care as a profession. She obtained her CNA while in high school at the age of 17, then took a break and went to art school at the Art Institute of Seattle. After moving to Colorado, Jessica went to Denver Career College and completed her Medical Assisting Degree. After earning her degree, she worked at Boulder Community Hospital and various doctor offices around the Boulder area. Jessica has strong skills in all aspects of the medical profession. In her free time, Jessica enjoys yoga, running, reading, traveling, cooking, baking and having a fun time with her family and friends. Go Broncos!

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Jesslyn Connors, B.S.

Human Resources Coordinator

While Jesslyn has lived in many different cities, she claims Tracy, CA as her hometown. After graduating high school, she enlisted in the US Navy as a linguist and served for six years. She then moved to Colorado in 2015 to obtain her bachelor’s degree from the University of Colorado Boulder in Molecular Biology. During her time at CU, Jesslyn worked on undergraduate research in cancer, heart disease, and Multiple Sclerosis. She began volunteering in hospice her senior year, and that was when she discovered her desire to assist the senior population. She began working for AffirmiCare as a caregiver in 2018 and eventually transitioned into the office as the HR coordinator. When Jesslyn is not hiking or camping, she enjoys spending time with her husband or volunteering for CASA.

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